Digital Marketing as a Career: 5 Reasons to Consider this Switch into Tech
With the current cost of basic needs increasing (food, housing, education, transportation, etc.) it is common for workers to seek out lucrative career opportunities, especially in rising areas of the tech industry. Have you ever considered the field of digital marketing as a career?
In today’s economic climate many people in the workforce are searching for above average pay rate jobs with scalable income opportunities.
Here are 5 reasons to consider digital marketing as a career path:
Digital Marketing as a Career Path Provides the Benefit of Short Term Training
While colleges and universities may offer advanced degrees in 4 years, boot camp programs such as CourseCareers have provided opportunities for new learners to begin the study of digital marketing with the possibility to complete the course within 3 to 8 weeks.
We have all heard the saying “time is money.” To realistically begin an educational track in digital marketing and secure a job within 2 months, compared to studying for a 4 year degree at a university: think of all the time saved!
By studying digital marketing as a career path, a student can quickly obtain marketable skills directly through training and land a job within months, compared to years of traditional college.
Digital Marketing Career Training Skills can be Low Cost
While traditional colleges and universities can often lead to 10s or even hundreds of thousands of dollars in student loan debt, CourseCareers offers direct skills based training for rates between $400-$600.
There are also opportunities to gain income on the side through use of your own unique affiliate link, and providing value by offering discounts to future students.
There is a High Demand for Entry Level Workers in a Digital Marketing Career
The field of digital marketing is in high demand, with more need for entry level workers than there are applicants to fill the roles.
Why such a high demand? Ever since the pandemic many fields and businesses were forced to create a presence online.
Digital marketers help businesses to increase sales, drive traffic, and manage website engagement and thus help businesses to make money, thrive, and survive.
What good is an online store without any customers coming to it? What good is an online brand if no one knows it exists? This is where digital marketing career skills help companies to rank on Google and obtain sales.
A Career in Digital Marketing Can Potentially Offer Workers High Income and Benefits
While pay rates may differ by state, city, area, and company size, starting pay, according to Glassdoor, can be near $58,215 annually in 2023 (with the “most likely range” listed as $46k-$75k). This is just the beginning!
Full time workers, working 40 hours per week, can also have options for a 401k and healthcare benefits.
Many digital marketers can obtain management positions with salaries ranging in 6 figures within a 3 year time frame.
A Career in Digital Marketing offers Potential for Work-Life Balance
Many workers love the flexibility of options for remote work, hybrid jobs, and options to come into the office locally.
With remote work in digital marketing workers can perform duties from almost anywhere with a computer and internet.
Many testimonials from those who have chosen digital marketing as a career in tech have shown that saving time on commutes, saving funds for transportation, ability to eat and cook healthier meals from home, and make a viable income with the ability to move up, these all are beneficial to health and wellness.
Conclusion
Overall, choosing a career in digital marketing can potentially lead to a route of a 6 figure income within a 3 year time frame.
College/ university degrees can be beneficial as well, as many job fields like to see that an applicant has earned a 4 year degree, but this appears to be part of a traditional thinking and not a necessity in these times.
Many in the workforce are turning toward trades and certifications for more direct hiring opportunities and to avoid debt.
A student who studies in a bootcamp program such as CourseCareers can skip the debt and 4 year process, and within 4 years they can potentially already have been working in a career field such as digital marketing for all that time. There are testimonials of real students who work for real companies and have been successful by making digital marketing their career.
[Meta Description]: Are you curious about the field of digital marketing as a career? This article will discuss benefits such as salary, bootcamp training, efficiency and lifestyle aspects of a career in digital marketing.
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